Although UI/UX development is not a new concept, people are still unaware of its significance in mobile apps. The success pillar of an app depends on how it looks, feels while being used, what are its refresh rates, eye-catching ability, etc. And how is all this possible? Developers who are proficient in mobile app development often coin a term called UI/UX development for mobile apps.

The UI/UX is not a new concept. In fact, so many users are attracted to websites or apps due to their rich interface. The importance of UI/UX cannot be ignored. Whenever you spot a mobile application that grabs your attention with its amazing ‘interface’ you get a positive ‘experience’. This is the result of the UI/UX that has been put behind it. The best mobile app development companies put a lot of investment & effort into UI/UX. This ends up in a rich mobile-friendly design.

Together, both of these concepts fuel mobile app development. No user wants his app to lag behind, they want the solution of their queries in just a few touches and scrolls. They want the search results to be delivered in a short time. They want an amazing & meaningful experience with their apps. In addition to the aesthetics, the easy navigation property also drives the users to a particular app.

What are the elements to determine a UI/UX- fueled mobile app?

1. Use of conventional elements of design- proper elements that are used to design a website is the core of a really mobile-friendly app. They make the interaction with the user familiar and fun also. Some of them are buttons, colors, symbols, and font sizes. A simple implementation of these elements helps to avoid confusion.
2. App interaction with the user- with genuine UI/UX development, you can make sure that your app is easy for the users to interact with. If not, then it may retain your chances of being a success.
3. Navigation speed- the users these days are easily bored because they have a variety of options to look forward to. They may choose other apps over yours if they find any lag in the speed. Also, it doesn’t appear good from a developer's point of view too. Thus, proper UI must be devised so that you get a good UX.

How do UX & UI play a vital role in mobile app development?

• USER EXPERIENCE {UX}

The UX is how the users feel after using the app, do they recommend it to others too, and are they interested in using the app consistently! Sure, all these things can’t be achieved in a single day but once the mobile app development service informs their developers, it is their duty to build a user-friendly app. The main aim of this process is to get the trust & satisfaction of the user. This could be achieved by various elements listed in the above section. The mobile app development services conduct prior market research of the industry they are designing their app in, and the type of users affiliated with using it. Then they construct their app according to the demography, to please their taste and make their life easy.

Remember, no user comes to your app to get the struggle of poor navigation and bad loading speed.

It is necessary to see the market trends, and the companies that are good in UI/UX design before delivering your app. After all, UI/UX development is an important part of app design.

• USER INTERFACE {UI}

Keeping aside the aesthetics and what the users will feel after using the app, the developers should also focus on what are the looks and feels of the app beforehand. It helps them gain a rich UI for their users. This concept helps in the proper functioning of the app so that customer engagement, revenue, ROI, and sales could be increased after the customers witness a great UI. The end aim of the designers is to offer the users a delightful and non-stressful experience to its users.

Don’t know how to feature UI or UX in your app? Don’t worry we have some tips:

1. As discussed above, user interactivity with the app is quite significant. Thus, work on improving the interactivity of the app. A good user interface could allow the users to maintain a connection with the app. Also, give an option of feedback to your user base, they will feel your genuineness.

2. Remember, amazing services with minimal input are the key to a successful mobile app. If your app is hugely cluttered it can be confusing for the users. This will retain your customer engagement. For easy navigation, keep the easy-going flow of the app.

3. The basic design of the app should not keep varying along with every page. Your app should maintain its uniformity in order to stand out. Remember, more the clutter, more the confusion. The main thing about uniformity is the color pattern, and that should remain the same for all the pages. Keep the design consistent because it is basically symbolic of your app.

4. To increase user familiarity with the app, the elements used in it should be very conventional. The user would get frustrated if he has to read another guide on how to firstly use your app! To avoid that, use small elements that are familiar with your company and app, like icons, buttons, symbols, etc.

5. Last but not least, the loading time is a decisive platform where most of the users decide whether they would even return to your app or not. In fact, speed is essential in UX design. Your app should have a short loading span and a high refresh rate in order to be on the user’s preference list. A high bounce rate is the result of high loading time.

Closing thoughts:

In order to make the most of the UI/UX functions, you first need to get your target audience. Then you must develop compatibility to understand their needs. By watching the market trends, you could get an idea of the user preferences. So, don’t be dramatic to hire a UI/UX developer. They are the base of your mobile app. They help to make the app interactive and engaging for the landing customers.